It's still going to work the same method", my exasperated partner hissed into my ear as I grabbed cartons after containers of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding items, I sure fell for it. I am entitled to fall for nice packaging, I have a prevailing right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each design bundles and made a run for the counter with them with my shrieking kids and exasperated partner running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I liked the product packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for reference' clear folder. I don't keep a lot of things in there because I am pretty selective about the designs that I like, however these product packaging styles made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest a lot money on the packaging?" Possibly you're likewise believing that the money needs to go towards developing better quality items ... for faster delivery choices ... or perhaps the cash must go towards spending prospective clients to pricey suppers in Italian dining establishments. It's your call, truly.
The more effort you put into creating your product packaging, more customers will stop and take a look at your product packaging or what's inside the packaging. Now, does it make sense for me to state now that when they stop and take notice of your product packaging, your chance of getting them to buy your product boosts?
You see, the role of packaging is to get the customer's attention. And without an electrifying packaging, consumers are going to walk past the stacks and stacks of other rival items ... and yours ... without even knowing you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice product packaging. You've won the first round once they take a look and stop.
Believe about it!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I loved the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my 'should keep for reference' clear folder. I don't keep a lot of things in there due to the fact that I am quite selective about the styles that I like, however these product packaging designs made the cut. The more effort you put into developing your packaging, more customers will stop and take get more info a look at your product packaging or what's inside the foam packaging.